Sunday, June 26, 2011

Intrapreneurs-Sony PlayStation

The story of Intrapreneurial (corporate entrepreneurship) corporate struggle, determination and the creation of highly successful Sony PlayStation absolutely continuous and driven by Ken Kutaragi intrapreneur, the international success Intrapreneurial has become one of the most famous in the history of business.

Intrapreneurship has been used successfully by corporations, partnerships, and nonprofit companies in the United States, Europe, Asia and Africa. Basic concepts and ideas of Corporate Entrepreneurship Intrapreneurship or were present in the companies in the United States, Japan, and throughout the world, for decades, even before the term is used in the mid-1980s in the mainstream media.

Master Thesis University Howard Edward Haller is included in 1982. Haller thesis is the first case of scientific research Intrapreneurship and corporate entrepreneurship. The success of the Sublet PR1ME intrapreneurial help parents grow OTC-listed companies (PR1ME Computer) to expand rapidly with sales and strong earnings. PR1ME Computer Inc. is an OTC-list and the NYSE-listed n the four years after the launch of the highly successful adventure Intrapreneurship, PR1ME Lease.

Conditions and the basic concept of "intrapreneur" or "Intrapreneurship" already exists and has been used effectively in the business for decades before Intrapreneurship popular media in the mainstream media. On February 4, 1985 TIME Magazine article, "Here comes intrapreneurs" spirit Intrapreneurial discussed the Creating Apple, General Motors and Saturn, and Intrapreneurship efforts on the AT & T, Data General, DuPont, and Texas Instruments.

Steve Jobs, Apple's chairman then and now, using the word "intrapreneurship" in Newsweek magazine article, September 30, 1985, which the Committee Co-Chair: "The Mac team known as intrapreneurship, a few years before the term was made - a group of people will be on essentially back to the garage, but in large companies. "

Now for the history of successful product creation and launch international marketing Sony intrapreneurial invention, the internal entrepreneur Ken Kutaragi, the success of their highly successful intrapreneur with PlayStation.

Ken Kutaragi, trained as an electrical engineer, Sony Corporation of Japan came in 1975 at the age of 25. Ken Kutaragi has been working in the sound lab at Sony when he bought a Nintendo console young. Ken noticed his son playing with a new Nintendo game, but he was upset with Nintendo's games sound quality. Because the training and experience in electronics Ken concluded that digital chips, just to specific sounds, greatly improve the quality of the Nintendo game systems.

Because of Sony Corporation is not involved in computer games, Ken Kutaragi, Sony negotiated his job to keep, while working as a consultant outside (entrepreneurs) on their Nintendo video game device. Ken develop "SPC7000" for the next generation of Nintendo games / machines.

After the success of Nintendo's Ken as a consultant to senior executives at Sony Corporation threatened to shoot her after she found the side-project with Nintendo.Fortunately for Ken, he had enough support Norio Ohga, the Chief Executive Officer of Sony Corporation. Personal Ohga Chairman recognized the value of creativity, the spirit of Ken entrepreneurship and innovation, he encouraged Kutaragi this effort.

Then, with the support (and mercy the reluctance of the senior management of this Sony) Sony Corporation Chief Executive Officer Kutaragi continues to work as part-time consultant for Nintendo. Ken has developed a system for CD-based Nintendo.

Then in a twist of life to changing the fate of Nintendo decided not to proceed with the CD-ROM. Ken Kutaragi on the market and business opportunities, computer games for Sony systems can be seen. In the spirit of his Intrapreneurial, Ken hard pressed to convince Sony Corporation of the electronic games business conduct. Although most of the senior management of Sony does not consider the device more than Ken computer games and toys not worth Sony Chairman Ohga took the main opportunities and supported the plan that Kutaragi.

Ken continues and he continues to lead the effort to help Sony develop their own games, that's the success of blockbuster products "PlayStation". Ken Kutaragi has often referred to as the "Father of PlayStation," was all Sony products, including Sony PlayStation 2, Sony PlayStation Portable and the Sony PlayStation 3 times.

Ken Kutaragi has a heart and intrapreneur or Corporate Entrepreneur. He was against the corporate "Nea Sayers' management team at Sony and Ken dismissal literally on the line at the Sony press for creating computer games in the Sony product. Ken created and said, "I want to prove that employees of the company still said no, [and] in particular employees of the company remain in the company of this scale with a great technology, great concept, and good friends."

"The G" Sony 3-D technology, aka Sony PlayStation, released in 1994. Soon outsold Nintendo Super NES has quickly become the world's best home-platformer. Ken significantly dissatisfied group within Sony, Kutaragi and Sony have another major financial gamble on the PlayStation 2. Sony's Ken entrepreneurial corporate support (Intrapreneurial) efforts by investing $ 2.5 billion at the beginning of the PlayStation, and has gone to over 70% of the home video game console market to build.

Sony PlayStation product line has grown into a leading video game platforms.Repayment of Finance to the Sony was astronomical. At the end of 1997, has annual sales of Sony PlayStation has grown to $ 7 billion in just the first four years of existence of the PlayStation product line. Intrapreneurial Ken (or corporate entrepreneurship) is certainly one of the success of big business and the launch of a new invention in the history of business. Since the launch of PlayStation in 1994, this new Sony product line over the two Sega Enterprises and Nintendo gaming machines.

Sony PlayStation has a distinct market of game consoles, the PlayStation sales exceeding 70 million units in the late 1990s. At that time, one of four U.S. households owns Sony PlayStation products. Sony PlayStation financial success was so great that in 1998, the PlayStation has 40 percent of operating profit with Sony Corporation. Have a strong cast of Sony PlayStation is still good for about one quarter of the total profits of the Sony Corporation.

Kutaragi finally rewarded for big success as intrapreneur within Sony. Ken was promoted to Chairman and Chief Executive Officer of Sony Computer Entertainment (SCEI), video games, a subsidiary of Sony Corporation. As chairman and CEO of Sony Computer Entertainment Kutaragi built the group into a major profit center for Sony Corporation.

In autumn 1996, replacing Ken as president of Sony Computer Entertainment and was promoted to president of Sony Computer Entertainment. It was only a temporary situation as Ken retired from office in 1997 and was Honorary Chairman SCEI.

Wednesday, April 27, 2011

Intrapreneurship - A History of Corporate Entrepreneurship and Intrapreneurship lifecycle

Intrapreneurship, sometimes known as corporate entrepreneurship is based on the concept of using business skills within an organization (which may be a corporation, partnership, association, or even a non-profit organization). Intrapreneur can be used to create a new service, product, division or subsidiary to help the organization to add additional income and be able to survive in difficult times. Intrapreneurship, and sometimes even grow faster and more profitable.

Some organizations allow illuminated intrapreneur time freedom to pursue new ideas for the organization. Many companies worldwide have established formal programs Intrapreneurship. To have a successful program Intrapreneurship the team must overcome the obstacles of formal organizational structure and, possibly, a slow bureaucracy of the organization in motion. Intrapreneur individual or business entrepreneurs, learning to successfully convince both middle managers and senior managers that the new, "outside the box" idea has merit, market, and would be both profitable and synergistic with the mission basic organization.

To be a successful intrapreneur requires a unique set of skills beyond creativity. The intrapreneur must be included be willing to take some risks in exchange and pushing a single idea, which has the perseverance to wait for final approval from senior management to create and launch the product or service, and the drive to see through of fruit, no matter what.

Here is a brief overview of the history of Intrapreneurship and brief descriptions of studies "real world" cases. corporate corporate intrapreneurship, or the popular term is a valuable secret weapon in the last 40 years of success used by 3M, Anaconda-Ericsson, General Electric, Lockheed, Rubbermaid, Sony, Toyota, and many other major international companies. Haller wrote his Masters Thesis in Management in 1981, in the "real world" use of techniques intrapreneurship. This quantitative analysis was a case of formal study of successful Intrapreneurship PR1ME Computer Inc. from 1977 to 1980. PR1ME Computer Inc. grew from just a small business OTC listed company 480 million dollars in annual sales and that the population of # 1 on the New York Stock Exchange to do in four years.

The terms "intrapreneuring" and "intrapreneurship" and the basic concepts of both intrapreneuring and intrapreneurship existed in organizations such as the Lockheed "Skunk Works." for decades before the consultant Gifford Pinchot III became popular in his book "Intrapreneuring" which was published in 1985.

The word "Intrapreneurship" has been presented by the media, Apple CEO Steve Jobs. Job popularized the term "intrapreneurship" in his "Newsweek" article (in its September 30, 1985 issue) in which it is stated, "The Macintosh computer is commonly referred to as intrapreneurship a group of people ... that, in essence, back to the garage, but a great company. "

management futurist author John Naisbett said intrapreneurship concepts as an important way for companies established to find new markets and new products in its management book-selling, "Re-inventing the Corporation."

The concept was created intrapreneurship enough that in 1990, very respected professor Rosabeth Moss Kanter Graduate, Harvard University School of Business, shared the importance of intrapreneurship in his bestseller - "When Giants Learn dancing "which specifically states that intra-firm development companies or organizations is a key factor in ensuring the survival of the company. Although the general observation of Dr. Kanter is accurate only tells part of the story of the life cycle of various intra-company in the world today.

At some point intrapreneurship only has a limited life of the contribution of successful business growth. For example, in particular to tow short intra successful projects that saw the disappearance after a major merger, is United Artists.

United Artists Entertainment (United Artists Theatre Circuit and United Artists Cable) at the world's largest cinema chain at the time and one of the cable TV companies. Telecommunications Inc. (largest in the world of cable television company) to acquire 100% of the stock of the UAE.

Because his was a need for more money to grow TCI, who wanted to UA / TCI subsidiary Inmobiliaria to structure and place a significant commercial loan portfolio of real estate in "Wall Street" for United Artists. AU / TCI Real Estate subsidiary sold more than $ 169 million surplus real property in the United States, 143% of AMI recent appraisal values ​​(in the bear market of 1990).

At United Artist / Telecommunications Inc., its intra be used as a strategic weapon in the short term to achieve a specific purpose or to comply with a current. Sometimes the use of intrapreneurship is only used in a phase of business growth and development. Within United Artists, Inc. / Telecom environment of constant change and evolution of mergers, acquisitions and divestitures.

United Artists Entertainment did a 50% in intra-Film Distribution Joint Venture, which was based in California. United Arab Emirates, United Artist Theatre Circuit arm was based in Woodbury, NY. Taurus Entertainment successfully distributed a number of major films for UA. Intrapreneurship worked in United Artists in the creation and operation of successful captive film distribution joint venture.

Just before the split of UATC, Telecommunications Inc., the Board ordered the sale of the AU / TCI 's 50% interest in the Taurus Entertainment, the arm of United Artist Film distribution) to its partner 50%, in a private sale negotiated.

After TCI took over 100% of the population of the United Arab Emirates, UA / TCI made a strategic decision that the AU force in captivity Theatre Building Division to be removed and UA / local use TCI Building Contractors UA Theaters and TCI cable buildings. UAE / TCI hire third party contractors and architects throughout the country.

The captive intra UA Theater Construction Division was unable to convey the needs of the building after the merger of the United Arab Emirates in Turks and Caicos and expansion needs for building national level to all new theaters AU UA Theatre Renovation and new offices in the TCI and TCI Head End Stations.

Examples of success in large corporations intrapreneurship

Examples of success in large corporations intrapreneurship

The example of the successful establishment of intra-profitable product line of 3M Post-it (TM)

Intrapreneurs, like their corporate counterparts, the need to imagine and create an idea. But instead of convincing foreign investors and risking their personal assets, the intrapreneur need to create a good team within your company to successfully launch new products. Then the intrapreneur needs to convince some "pulling the strings" on senior management to approve the new product concept and then to invest company time, money and other resources.

Some enlightened corporations such as 3M, are permitted limited freedom-intrapreneur employees to pursue new ideas. The intrapreneur still have too much to overcome the obstacles of formal corporate structure and corporate bureaucracy delays. The corporate entrepreneur or intrapreneur, to convince senior management that the introduction of new mainstream the idea has merit, it can market, and that the new product would be profitable and synergistic to the company.

The good news is that the corporate entrepreneur and intrapreneur is actually a businessman who is less risk in the construction of a new company. The intrapreneur materially less in control of when, or even if, the product will be launched by the employer. To be a successful intrapreneur has a unique set of talents and skills more than being creative. He must be willing to take some personal risks in sharing and pushing a single idea with senior management of the corporation. The intrapreneur must have persistence and perseverance to work to secure approval from senior management to create and launch the product or service. Intrapreneur success must have personal drive to see the project to fruition successfully, no matter how you can take.

Intrapreneuring and intrapreneurship was in business for decades, even before the term was used in the early 1982. Gifford Pinchot (1985) became famous in his Intrapreneuring book. Apple CEO Jobs, Stephen (1985) uses the term "intrapreneurship" in his article in Newsweek in September 1985. Job said: "The Macintosh computer was what is commonly known as intrapreneurship only a few years before the term was coined -. A group of people who, in essence, back to the garage, but a great company" in 1982, Dr. Haller wrote his master's thesis on "Intrapreneurship success" of PR1ME Computer Inc in late 1970 and early 1980.

Some big public companies specifically to promote and encourage intra-examinations during working hours through formal programs of corporate intrapreneurship. During the journey from idea to intra-product, ideas and products are ignored or neglected. The course of twelve years after the creation of ideas to produce product for 3M'sPost-it (TM) is an example of this.

As entrepreneur, intrapreneur must constantly stay focused and fully committed to the product and be willing to keep fighting, even if it takes years to produce its new product and deliver it to market!

The brief summary of the history of intra successful establishment of 3M Post-it (TM)

Through its intra "Contraband Policy," (which allows employees to spend up to 15 percent of their time at work developing their own creative ideas for improving business and creating new products or services ) the general seriously, 3M Corporation was able to tap the creative ideas of 3M intrapreneurs Spencer Silver and Art Fry to create and launch the 3M Post-it Note product. 3M scientist Spencer Silver invented a not-so-sticky glue in 1968, but it took several years to reach the best use and market the product. Spencer shared his idea through seminars in which shared features (and benefits) of this semi-adhesive 3M colleagues.

But no one really caught the vision of your product for five long years. Finally, a coworker, the art of Frey, recognized the need for the idea of ​​Spencer! During choir practice and performances, Frey markers were regularly falling out of his book of hymns. This product concept solve your problem! However, 3M still did nothing with the idea of ​​Spencer for more than a decade. Then, finally, in 1980, Minnisota Mining and (3M) Production of Post-its Notes product line, which is the product notes semi-tacky furniture, was successfully launched throughout the U.S., and international .

Saturday, August 14, 2010

Have you ever heard the term INTRA-preneur?

Have you ever heard the term INTRA-preneur?
It's a play on the word entrepreneur that basically means "being an entrepreneur within a big company". In other words, it's someone with a regular job who has a boss just like everyone else - except they have the “way of thinking” of an entrepreneur.

But what does that mean exactly?

An intra-preneur could be someone who leads a new project within the company, like the launch of a new product. This would have similarities to a launching a new company based around a single product because they'd still have to handle a team, look at a new market, and generally wear may hats.
An intra-preneur could also mean an engineer who thinks about the business in a broader intelligence. Most engineers are 100% focused on the technical work that consumes their time, but if an engineer was also involved in, say....bringing in new customers for the company, and making sales....he or she would be thinking like an entrepreneur.

Having an intra-prenurial state of mind within a company is grand, and I'm sure it would help you in your job. But there is one major problem with being an intra-preneur: YOU DON'T REAP THE FINANCIAL REWARDS LIKE A REAL ENTREPRENEUR!
Lets say that through networking you brought in a large new client for the firm. Let's say that through analysis outside your normal job you optimized part of the manufacturing process and saved the company 2% on every sale. Let's say you helped create a new division of the company that went from 0 to 25% market share in one year!

After all that, you would get a pat on the back and probably even get a big endorsement or bonus. But you would never be compensated for the full 100% of the value you added to the business. You could save the company $1 Million....and if you were lucky they'd give you a $10,000 bonus. It just doesn't add up.
The motive is simple: the business (and those who own it) get the profit. Not you.
A friend of mind (we'll call him JR) has a great entrepreneurial mindset, but before he fully embraced it he used up some time working at a fortune 500 company as a frustrated intra-preneur.

Monday, April 19, 2010

Self-actualization needs

Esteem needs: The needs for status, achievement, self-respect, self-esteem, independence, reputation, recognition, uniqueness, appreciation, respect, and esteem from other people (Maslow, 1954).

Physiological needs: The very basic needs such as air, water, food, clothing, rest, shelter, sex, etc. (Maslow, 1954)

Safety needs: The needs for protection from elements, guarantee, security, order, law, limits, stability, against anger and threat, etc. (Maslow, 1954)

Self-actualization needs: The needs for freedom to innovate-create, opportunity for maximum growth and development, self-fulfillment, realizing personal potential, etc. (Maslow, 1954)

Social needs: The desire to seek belonging, companionship, association, teamwork objectives, and social acceptability (Maslow, 1954).

Sunday, April 18, 2010

Direct selling in Malaysia

Organisational Behaviour Associated With Emotional Contagion Among Direct Selling Members

Junaidah Hashim

Department of Business Administration,

Kulliyyah of Economics & Management Sciences,

International Islamic University Malaysia, Kuala Lumpur, Malaysia

Saodah Wok

Department of Communication,

Kulliyyah of Islamic Revealed Knowledge and Human Sciences,

International Islamic University Malaysia, Kuala Lumpur, Malaysia, and

Ruziah Ghazali

Nordant Management Sdn. Bhd., Kuala Lumpur, Malaysia

Direct Marketing: An International

Journal

Vol. 2 No. 3, 2008

pp. 144-158

Direct selling in Malaysia

Worldwide sales turnover in the direct-selling market was estimated at more than USD80 billion in 2000, with the Asia-Pacific region contributing some 52 per cent. Statistics from the Trade Ministry of Malaysia have shown that Malaysia is one of the 14 countries in the world that has a turnover of one billion USD annually from the multi-level marketing (MLM) industry. The value of the direct selling industry in Malaysia was USD1.02 billion in 2002 with more than one million sales people and about 700 licensed direct-selling companies. The prospects for this industry are promising, with annual growth of 10-15 per cent. The most popular mode of direct selling business is multi-level marketing. Products marketed under direct-selling organisations include food supplements, healthcare products, cosmetics, kitchen ware, clothes, and undergarments. About 75 per cent of sales were contributed by Dart Far East Private Limited, Amway and Avon. Avon Cosmetics (Malaysia) Private Limited was established 26 years ago. Today, it is the leading cosmetics company in Malaysia with a network of 220,000 Avon dealers and 169 Avon beauty boutiques nationwide (http://findarticles.com/p/articles/mi_qn6207/is_20000426/ai_n24903260).

The distinguishing characteristic of direct selling in terms of marketing is that the direct seller or retailer initiates contact with the potential customer instead of waiting for the customer to come and make purchase at a store or some permanent place of business. The direct seller or direct retailer therefore is a person who sells consumer products and renders services by direct personal contact with the consumer – usually, but not always at the consumer’s home. While some direct sellers or retailers may be employees of a direct sales company, and are authorised to act for the company in business matters, most direct sellers or retailers are independent business operators or are self-employed; and they enjoy the advantage of deciding when and how much time will be devoted to selling the company’s products.

In the direct selling business, it is a common practice to acknowledge distributors’ outstanding sale performance. A grand occasion celebrating and awarding top achievers with various incentive rewards, including cash or cheque, travel packages and merchandise is typically held to celebrate top achievements. The top achievers are usually given the opportunity to share their happiness and joyous feeling through delivering inspirational and motivating talks with the purpose of inspiring and motivating others to be successful also. It is noteworthy that the winning feeling of the top achievers appears to be contagious on other members and it is able to influence them to work hard and emerge as top achievers as well.

Saturday, April 17, 2010

AMWAY TRAINING

CHAPTER 1

Introduction

Direct-selling is a marketing approach in which the sales of consumer products or services are directly provided to consumers, generally in their homes or the homes of others, away from fixed retail locations (Direct Selling Association US, 2003). Direct-selling originated in the United States. Nutrilite, founded by Lee S. Mytinger and William S. Casselberry in 1945, first used the marketing method of direct-selling in the United States. Today, the direct-selling approach is a global industry and is becoming even more so. Direct-selling companies give direct sellers the opportunity to enjoy a flexible part-time job that fits around their family time or a part-time job that supplements their other income. The direct-selling industry is large and growing (Barrett, 2003).

Direct-selling organizations in the United States grew in sales volume from US$15 billion in 1993 to US$28.7 billion in 2002, according to the trade association representing US direct-selling organizations. The number of salespeople participating in direct-selling in the United States grew from 5.7 million in 1993 to 13 million in 2002 (Direct Selling Association US, 2003). Similarly, sales volume by direct-selling organizations in Taiwan grew from US$6.5 million in 1992 to US$1.3 billion in 2002. The number of salespeople participating in direct-selling in Taiwan grew from 95,000 in 1992 to 3.2 million in 2002 (World Federation of Direct Selling Associations, 2003).

Most new recruits are introduced into direct-selling organizations by an experienced direct seller who has recruited them. These new recruits are selected with no requirements concerning their qualifications and backgrounds, such as educational level, social status, or other differences. Therefore, direct-selling companies have to provide substantia] training for their new recruits. Direct sellers should be given adequate education and training to enable them to conduct their sales activities. Both new and established direct sellers must have the backing of their direct-selling companies to provide training and advice whenever the sellers need it. Since most new recruits have no idea how to run a business, direct-selling companies have to assume the responsibility to educate them (Yager, 1993).

Traditional direct-selling organizations invest considerable time and effort on continuing education programs and sales meetings for the purpose of their direct sellers’ training. These direct sellers are expected to invite new people to business opportunity meetings, to visit homes at mutually convenient times, to explain and demonstrate the use of products, and to be available to their network members and consumers for any clarifications or complaints that may subsequently arise (Jones, 2002). Direct-selling organizations spend a great deal on resources to enhance their direct sellers’ ability to increase their sales and enlarge the sales and marketing networks, but the outcome of the education and training activities and retention of direct sellers are still less than what is expected by the companies (Roy, 2003).

The direct-selling industry experiences a high rate of turnover, which brings about a waste of organizational resources (Brodie, 1995). Those individuals already involved in direct-selling are responsible for the recruiting and training of new direct sellers. Then, the direct-selling company becomes involved in training activities by holding large rallies, sales meeting, training seminars, and the like, for the purpose of follow-up training. Those types of training meetings are held in a continual process throughout the year. The direct-selling company has to assume the responsibility of running such activities related to developing direct sellers (Pearce, 1998).
The Amway Corporation, founded in the United States by Richard DeVos and Jay Van Andel in 1959, operates in approximately 80 other countries and territories around the world, with over 3.6 million independent direct sellers, called “distributors” in the Amway Corporation, participating in Amway’s direct-selling business (Amway Corporation, 2003). Amway Taiwan, established in 1982 with only 10 employees, currently has more than 200 staff members with more than 200,000 active distributors. Today, Amway Taiwan is the biggest company in the direct-selling industry in Taiwan (Amway Taiwan, 2003).

In Amway Taiwan, distributors arid new people are invited to attend a business opportunity meeting held in one senior distributor’s house or go to the training centers to take training programs every week. The purpose of the business opportunity meeting is let distributors bring new people to a home meeting space where they can see the sales and marketing plan shown by a higher-level distributor. In the business opportunity meeting, any distributor can give lectures and demonstrate the sales and marketing plan to the audience. Those people who go to the training center can obtain more advanced knowledge of Amway’s products, sales, and marketing technique to enlarge the new distributors’ client base and marketing network (Amway Taiwan, 2003).

The greatest and most important asset of a business is its people. The workforce is changing, and those changes will affect motivation and work. In a competitive and increasingly global market, the direct-selling industry may need to consider such issues as providing effective education and training to their salespeople, motivating them to participate in such learning activities, and making sure the learning activities are what they need. Then, salespeople will be equipped with adequate competency and be willing to take risks for their companies (Ivancevich, 2001).
The Hierarchy of Needs (Maslow, 1954), one theory of motivation, states that human beings are motivated by unsatisfied needs, and that certain lower needs must be satisfied before higher needs can be addressed. In ascending order, these needs are identified as physiological, safety, social, esteem, and self-actualization (Austin, 2002). This study attempted to explore the motivation for participation in continuing education and training programs in Amway Taiwan using Maslow’s Hierarchy of Needs.


Statement of the Problem
The purpose of the study was to use Maslow’s Hierarchy of Needs to examine motivational factors influencing Amway Taiwan distributors’ decisions to participate in continuing education programs and to identify future training needs. Specifically, the study examined the extent to which Maslow’s motivational factors determine distributors’ decisions to participate in continuing education. Also, based on the demographics, the study examined the differences that existed among distributors’ perceptions toward the motivational factors. Finally, the study investigated relationships between motivational factors and the distributors’ perceived career success.

Research Questions
In accordance with the purpose of the study, and based on the statement of the problem, the following questions guided the course of this study:
1. To what extent are Amway Taiwan distributors motivated by physiological needs to participate in continuing education programs?

2. To what extent are Amway Taiwan distributors motivated by safety needs to participate in continuing education programs?

3. To what extent are Amway Taiwan distributors motivated by social needs to participate in continuing education programs?

4. To what extent are Amway Taiwan distributors motivated by esteem needs to participate in continuing education programs?

5. To what extent are Amway Taiwan distributors motivated by self-actualization needs to participate in continuing education programs?

6. What differences exist in the perceived motivation of the five levels of needs among Amway Taiwan distributors based upon the following demographic variables:
a. Gender,
b. Age,
c. Marital status,
d. Educational status, and
e. Years of experience in the direct-selling industry?

7. What are the relationships that exist between the perceived influences of motivational factors of Maslow’s Hierarchy of Needs and their contributions to career success for the distributors in Amway Taiwan?

8. To what extent do the perceived influences of motivational factors of Maslow’s Hierarchy of Needs and their contributions predict career success for the distributors in Amway Taiwan?

Sunday, April 11, 2010

Public sector entrepreneurship

1.1 Background
Since the I 970s. the public sector has been continuously pushed to improve the efficiency and effectiveness of its performance. Government has responded to a turbulent external environment with decreasing tax bases, rapidly changing technology, diversification of the public’s demands, and heightened accountability. Entrepreneurship can be an important component that leads to generating alternative revenue, improving operational performance, and developing innovative ways to meet socioeconomic demands. The virtues of traditional ideas about government, however, have been challenged as significant changes in economic, societal, demographic, and cultural movements have emerged. The desire to be more competitive in a dynamic environment, for instance, demands changes in the role of government. Public sector inefficiencies driven by stability. regulation, and equality arc no longer tolerated. Many public services already have been confronted with considerable competition from the private sector (Peters, 1996). Within traditional models of administration, government may have a difficult time managing the emerging issues effectively.

The administrative reform movement has been remarkable in the number of reform initiatives and the fundamental nature of changes being addressed. The public sector has created and adopted innovative ways for structuring and managing government arrangements as a consequence of administrative reform activities. Many administrative reforms and efforts under the umbrella term “reinvention” have been introduced and implemented to improve government performance. One approach, the new public management, advocates the public sector’s shift toward the efficiency-dominated nature of the public interest. That statement that government services have to be delivered by the public entity, indeed, has been questioned following tight budgets and greater competition. With the goal of performing government tasks effectively, a number of market-based approaches have been introduced into the public sector: privatization, public-private partnerships, outsourcing. and public entrepreneurship. Each approach has pros and cons that vary with time and place. Depending on the unique circumstances, the effects of each technique may have different results. In recent years, the models of outsourcing, public-private partnership. and privatization have been well researched. Entrepreneurial attempts in the public sector, however, are less clearly addressed than other approaches.

The emerging form of entrepreneurial government is introduced as a means to market-oriented practices for better services (Drucker, 1985; Osborne & Gaebler, 1992). The entrepreneurial model refers to a major tool for innovation and productivity in both public and private sectors. The adoption of the private entrepreneurial rationale into the public sector is critical to satisfying the public’s needs for higher efficient, more responsive, and lower cost government (Cohen & Eimicke, 2000). Entrepreneurial government provides better opportunities for public administrators to innovatively deliver public services. In fact, the practices of privatization reduce public sector involvement and responsibility as a significant service provider (Morris & Jones, 1999). As a result, adopting entrepreneurship practices into the public sector through improving in-house capacities may be “the one best way” to resolve recurrent perceptions of “failing government” services (Liewellyn & Jones. 2003).

Some scholars argue that emphasis on entrepreneurship challenges many of the core values of the public sector (Cohen & Eimicke, 2000) and democratic theory (Terry, 1998), because characteristics of entrepreneurial management are somewhat opposite those of the public sector (deLeon, 1996). Entrepreneurial exercises may conflict with public service values such as equity, accountability (Roberts & King, 1996). and responsiveness. Government functions are of a more nebulous nature than those of the private sector, because the values of public organizations are multiple, inconsistent and often contradictory (Rainey, 1983). Implementing innovative approaches to entrepreneurship in the public sector is not easy given existing government management practices and organizational structures. However, the propensity toward increasing efficiency and effectiveness allows the public sector to adopt entrepreneurial exercises. The search for efficiency within the public sector does not prevent promoting other worthy public goals. Adopting entrepreneurial thinking may allow the public sector to become less ossified. As the application of entrepreneurial ideas to the public sector gains acceptance, the focus can shift to questions about their implementation in a specific context. An attempt to establish an appropriate balance between entrepreneurial management and public organizational structures is needed.
The effects of entrepreneurial activities tend to be underestimated by traditional government thinking. Entrepreneurial practice in the public sector lags behind that in the private sector due to the traditional assumptions of public organizations. The public sector lacks built-on mechanisms for encouraging entrepreneurial arrangements within its own structures. The concept of public entrepreneurship requires different emphases and boundaries from those in the private sector. Without a tightly coupled configuration of entrepreneurship in the public sector, the fabric of public entrepreneurial attempts unravels.

1.2 Statement of Purpose
Despite the enthusiasm and widespread belief in the applicability of entrepreneurial practices to the public sector, there are still ongoing debates and doubts about their suitability to public organizations. However, government reforms and efforts toward market-oriented organizations have made it possible to stimulate entrepreneurial practices in public sector arrangements. Indeed, searching for innovative opportunities, providing better services, and adding new values as a consequence of implementing entrepreneurial approaches to public entities arc not contradictory to long-established views of public management. Since public management is a multi-dimensional concept (Valker & l3oync, 2006). adding an entrepreneurial framework will provide important insights on government’s reform strategies.

Existing research on public sector entrepreneurship has focused on a normative approach utilizing examples of prevailing individual entrepreneurs. Public entrepreneurship does not just rely upon individual’s traits and characteristics. While prior research is dedicated to the study of micro-level explanations for entrepreneurial behavior, a fuller assessment requires an understanding of the macro conditions that would foster or hinder entrepreneurship. Forster, Graham & Wanna (1996) conceived that individual qualities and motivations arc far less important than the institutional and collective commitment to public entrepreneurialism. Organizations themselves perform entrepreneurial activities (Miller & Friesen, 1982; Cornwall & Perlman, 1990; Jelinek & Litterer, 1995) and organizational characteristics facilitate a propensity toward entrepreneurship (Slevin & Covin. 1990). Focusing on psychological and behavioral characteristics of individuals is insufficient to understand the very heart of public entrepreneurship as a systematic mechanism for improving government performance. Gartner & Carland (1988) suggested that the study of the personal characteristics of entrepreneurship hold little expectation for furthering the field. Rather, an organizational perspective on entrepreneurship will provide a “big picture” to drive government improvement. Organizational arrangements restrict individuals’ opportunities and alternatives and increase the probability of certain types of behavior (DiMaggio. 1988).

On the other hand, some research has presumed that the single most effective way to attain public sector entrepreneurship is to be more businesslike in structure and function. Public sector entrepreneurship has multidimensional attributes. The term public entrepreneurship is more than simply being enterprising or businesslike (Sadler, 2000). Osborne & Gaebler (1992) even conclude that government cannot be run like a business because of fundamental differences between the public and private sectors. Public entrepreneurship is not financially driven (Boyett, 1996); therefore principles of private entrepreneurship cannot be strictly applied to the public sector. Researchers have addressed the application of entrepreneurial behaviors and activities that need to be adjusted before being applied to public sector settings (Cornwall & Perlman. 1990; Boyett, 1996). The study of public entrepreneurship requires a different research scope based on structural and managerial contexts from private sector entrepreneurship. The practices of public sector entrepreneurship are not simply an echo of those of the private sector.

Little research has been conducted to develop a theoretically consistent, empirically robust model of public entrepreneurship to predict the effects of public entrepreneurial practices. Public sector entrepreneurship research is still emerging. where growth as a research area is rapid but institutional arrangements in the public sector are not definitely established yet. Instead of analyzing a significant set of empirical phenomena, the promise of public entrepreneurship has become too rhetorical and fragmented due to the lack of evidence. The language of public entrepreneurship is blurred and over-used without conceptual agreement or a generally accepted model. The lack of an appropriate framework for public entrepreneurship from the field of public administration has undermined its contributions to the improvement of government functions. Moreover, the misleading expectations on the effects of public entrepreneurship at the organizational level may generate a less considerable commitment of entrepreneurship in the public sector.

The field of public entrepreneurship needs to define the extent and nature of its research and prove the effect of entrepreneurial functions in the public sector through coupling a variety of intellectual connections. In addition, the accumulation of empirical knowledge is needed to understand this field. This study focuses on organizational contexts to defining the nature of public sector entrepreneurship and determinant factors as to public entrepreneurship. The primary purpose of this study is to determine what factors influence the adoption of entrepreneurial behaviors and activities in the public sector. The second purpose is to examine the relationships between these determinant factors and three dimensions of public entrepreneurship, as well as the relationships between three-dimensional public entrepreneurship and organizational performance. The third purpose is to analyze the effects of determinant factors and three sub-dimensions of public entrepreneurship on organizational performance. The research addresses the following questions: What are the relationships between determinant factors and the three dimensions of public entrepreneurship, as well as the relationships between the three dimensions and organizational performance? To what extent do such determinants and the three dimensions of public entrepreneurship influence organizational performance at the state level?

1.3 Significance of the Research
While theoretical debates on public entrepreneurship have received significant attention, no generally accepted model of public entrepreneurship has verified, and empirical evidence has been lacking as well. The literature on entrepreneurship in the public sector usually links private sector models to public entrepreneurial practices based on individual attributes. However, the public sector differs from the private sector in its objectives, obligations, accountability, and responsibility to stakeholders. Simply copying entrepreneurial practices from private sector may lead to a fundamental misunderstanding of the roles of government (Mintzberg. 1996).

Adopting and implementing entrepreneurial arrangements in the public sector requires performance of equivalent public sector traditional tasks. Public sector entrepreneurial activities and opportunities are difficult to measure empirically because they are poorly defined. Without a solid theoretical framework and systematic analysis about public entrepreneurship, the magnitude of its applicability and its functions may be undermined in the public sector. This study will ultimately enhance its own field of public entrepreneurship which focuses on improving state government performance. The public entrepreneurship framework presented here will contribute to conducting more in- depth and systematic analysis in the organizational setting.

1.4 Outline of the Research
Chapter One provides the overall introduction to this study by presenting the background of entrepreneurship research, the purpose of this research, and the significance of this study.

Chapter Two reviews the extensive literature on entrepreneurship by providing theoretical background, main research trends, and the theory of entrepreneurship. The importance of entrepreneurial activities is traced back to three main streams of orientations — economic, human behavior, and organizational. The next section explores the definitions and multidimensional construct of entrepreneurship, especially three dimensions of entrepreneurship — risk taking, innovation, and pro-activity.

Chapter Three focuses on concepts, definitions, and dimensions of public entrepreneurship. This research frames three dimensions of public entrepreneurship at the organizational level tends to vary independently of the others.

Chapter Four proposes theoretical and empirical frameworks of public entrepreneurship and hypothesizes the relationships between determinant factors and three dimensions of public entrepreneurship, as well as the effects of determinants on organizational performance. The model of public entrepreneurship will provide a comprehensive empirical insight of public entrepreneurial activities at the state level.
Chapter Five discusses a detailed research design and methodology, including sampling. operationalization. research design and questionnaire validation, data collection, and data analysis procedures. A two-stage procedure pretest is conducted to correct weaknesses of questionnaire and validate survey questions.
Chapter Six conducts an empirical analysis to test proposed hypotheses and research questions. This research utilizes three statistical techniques: exploratory factor analysis utilizing the principal component technique with varimax rotation, multiple regression analysis, and multiple group path analysis. Before conducting primary empirical analysis, descriptive data analysis and reliability test are performed to test data applicability.

Chapter Seven discusses major results, their implications, the limitations of this research, and the directions of future research in the field of public entrepreneurship. Based on the findings, the research suggests theoretical implications for the field of public entrepreneurship, and policy and practical implications for state government agencies. Furthermore, this study proposes several future research issues in measurement and a boundary of public entrepreneurial research.

Friday, April 9, 2010

Significance of the Study

The intent of this study was to provide a pragmatic as well as a theoretical contribution to the field of direct-selling companies' continuing education and training. The findings will assist direct-selling company's education programs for training managers by providing insights into the types and levels of motivation for participants to attend continuing education activities.

To date, Maslow's theory has been used rarely in empirical studies to focus on participants' motivation for continuing education programs, especially in the direct-selling industry. In interpreting behavioral intentions to participate in continuing education and training programs in direct-selling companies, Maslow's Hierarchy of Needs could be adapted by management to provide insight into motivational factors for attendance. The perceptions of distributors involving education and training can be used for making recommendations or decisions regarding the allocation of various resources. Findings may also provide management with advisory references that can enhance both their education and training programs and their marketing efforts.

Definition of Terms

For the purpose of uniformity and clarity, the following terms are defined in relation to their use in the study.

Continuing education: Continuing education consists of educational activities which serve to maintain, develop, or obtain the knowledge, skills, and professional performance and relationships that a professional uses to provide services for customers, the public, or the profession (The American Association for Adult and Continuing Education, 2003).

Direct seller: "A person who is a member of a distribution system of a direct-selling company. A direct seller may be an independent commercial agent, independent contractor, independent dealer or distributor, employed or self-employed representative, franchisee or the like" (International Chamber of Commerce, 2003, Definition section,

Delimitation

The study may be limited by the following conditions:

1. The population was exclusively those distributors who sign sales contracts with the Amway Corporation in Taiwan and are active in the direct-selling market.

2. The results are applicable only to the Amway Corporation in Taiwan. Generalizations are not extended to the educational and training environments of other direct-selling companies or Amway in other locations.

Thursday, December 24, 2009

Defining intrapreneurship

Defining intrapreneurship
There are many definition of intrapreneurship. These definitions share a number of characteristics. For instance Jong and Wennekers (2008), indicates, intrapreneurs are proactive individuals with a strong desire for action. That mean the employees are ‘self-starters’ who do not have to be asked to take an initiative. In other work that employees, usually do not even ask for permission, and may ignore disapproval and other negative reactions from their environment about their ideas. These author indicates the proactive employees mean the employees or individual focussed on the search of an opportunity without regard to the resources they currently control. That mean intrapreneurs always seem to find a way. They also argued that intrapreneurs often pursue something that in some sense is ‘new’ or ‘innovative’, for instant employees that have an intrapreneurial behaviours and actions deviate from the status quo. From the definition that mention above we can derived three behaviour of intrapreneurs as state below:
  1. Intrapreneurs are proactive individuals with a strong desire for action.
  2. The proactive behaviour is focussed on the search of an opportunity without regard to the resources they currently control.
  3. Intrapreneurs often pursue something that in some sense is ‘new’ or ‘innovative’

In table 1 this study give an overview of previously formulated definitions.
Table 2.1. Definitions of intrapreneurship
Vesper (1984: 295, in: Sharma & Chrisman, 1999)

I
ntrapreneurship is “employee initiative from below in the organization to undertake something new; an innovation which is created by subordinates without being asked, expected, or perhaps even given permission by higher management to do so”.

Pinchot (1985 in: Sharma & Chrisman, 1999)
“Intrapreneurs are … ‘dreamers who do’; those who take hands-on responsibility for creating innovation of any kind within an organization; they may be the creators or inventors but are always the dreamers who figure out how to turn an idea into a profitable reality”.

Stevenson and Jarillo (1990)

Intrapreneurship refers to “a process by which individuals … inside organizations pursue opportunities independent of the resources they currently control”.

Antoncic and Hisrich (2003)
Intrapreneurship refers to “emergent behavioural intentions and behaviours that are related to departures from the customary ways of doing business in existing organizations”.


The detailed behavioural content of intrapreneurship is in its infancy. However, most of research at the organizational level verifies the characteristic dimensions of intrapreneurial behaviour as indicated in the above definitions while adding some more detail. Most of the previous study about the intrapreneurship were conduct at the organisational level. For instant, the study of Miller have made the classification of dimension corporate entrepreneurship or intrapreneurship namely proactiveness, innovativeness and risk taking in 1983. This efforts were continue by Covin and Slevin in 1986 and 1991. These author were expanded the concept of intrapreneurship but retained three characteristics of organizational level entrepreneurship: proactiveness, innovativeness and risk taking. These dimensions are often supposed to constitute a higher-level construct called entrepreneurial orientation. Similar dimensions are maintained in more recent classifications of organizational level entrepreneurship, for instant by another researcher e.g. Antoncic and Hisrich (2001). These author added one more dimension namely “new business venturing”. Thus they conclude that previous views of firm-level intrapreneurship can be classified into four dimensions: new business venturing, innovativeness, self-renewal and proactiveness. Knight (1997) also support a multidimensional concept but on the basis of empirical findings, he proposes to reduce Covin and Slevin’s (1986, 1991) categorization to two dimensions: innovativeness and proactiveness.

Based on the definitions by various author that study about the concept of intrapreneurship we can conclude that opportunity pursuit, resource acquisition, risk taking, proactiveness and innovativeness as key elements of entrepreneurial behaviour in existing organizations. There is a literature on each of these phenomena that mention above. The literature on early-stage entrepreneurial activity by new business founders has opportunity pursuit as a main focus and also pays attention to resource acquisition and risk taking. However, while conceptually quite relevant in many respects, this domain is exclusively focussed on individuals pursuing an opportunity outside existing organizations. As a consequence, specific contextual elements having to do with one's position as an employee inside an existing business are missing. These elements may be added by organizational behaviour studies that focus on employee behaviour inside existing organisations, and are known as respectively proactive behaviour and innovative work behaviour. In the next section this study will discuss the two focus of intrapreneurship namely intrapreneurial activities and intrapreneurial behaviour among employee on identifying relevant aspects for conceptualising and measuring this two concept.

By Al-Mansor Abu Said

Intrapreneurship: The spirit of intrapreneurial behaviour among employee

Intrapreneurship: The spirit of entrepreneurial behaviour among employee
According to Jong & Wennekers (2008), intrapreneurship is not the only label for entrepreneurship within the boundaries of organizations. A frequently used alternative term is corporate entrepreneurship (CE). Most of researchers have proposed and adopted so many of definitions of intrapreneurship. But they both terms were used to define entrepreneurial activities at the level of either organizations or individuals (employees). Sharma and Chrisman (1999) were differentiated the term of intrapreneurship and CE. They indicates that CE is usually defined at the level of organizations while intrapreneurship relates to the individual level. This definition consistence with view of another researcher namely Pinchot in his book titled “Intrapreneuring” (in year 1987) and Intrapreneuring in Action (in year 2000). Amo (2006) also proposes that corporate entrepreneurship is a top-down process, i.e. a strategy that management can utilize to foster more initiatives and/or improvement efforts from their workforce and organization. In contrast, intrapreneurship is bottom-up, related to proactive initiatives of individual employees to improve work procedures or products and/or to explore and exploit business opportunities.

The idea of intrapreneurship is clearly derived from the concept of independent entrepreneurship. There are too many definitions of entrepreneurship. But, one of the most popular definition came from Hisrich & Peter (2002) indicates that entrepreneurship, is ‘the process of creating something new with value by devoting the necessary time and effort, assuming the accompanying financial, psychic, and social risks, and receiving the resulting rewards of monetary and personal satisfaction and independence’. From this definition of entrepreneurship also seems more or less applicable to the concept of intrapreneurship, while taking account of the fact that intrapreneurs (employees) act within organizational boundaries and thus are less autonomous than independent entrepreneurs, gather fewer financial benefits of their entrepreneurial engagement and take fewer personel risks. But the difference is, the organization implies restrictions but also provides a considerable amount of security as the intrapreneur is not liable with his/her private means in case of failure.


What is Intrapreneurship? – Difference, Features and Examples of Intrapreneurs

Entrepreneurship is the practice of getting on a new business or reviving an existing business by pooling together a bunch of resources, in order to exploit new found opportunities.


What is Intrapreneurship?: Intrapreneurship is the practice of entrepreneurship by employees within an organization.


Difference between an entrepreneur and an intrapreneur:

An entrepreneur takes substantial risk in being the owner and operator of a business with expectations of financial profit and other rewards that the business may generate. On the contrary, an intrapreneur is an individual employed by an organization for remuneration, which is based on the financial success of the unit he is responsible for. Intrapreneurs share the same traits as entrepreneurs such as conviction, zeal and insight. As the intrapreneur continues to expresses his ideas vigorously, it will reveal the gap between the philosophy of the organization and the employee. If the organization supports him in pursuing his ideas, he succeeds. If not, he is likely to leave the organization and set up his own business.


Example of intrapreneurship: A classic case of intrapreneurs is that of the founders of Adobe, John Warnock and Charles Geschke. They both were employees of Xerox. As employees of Xerox, they were frustrated because their new product ideas were not encouraged. They QUIT Xerox in the early 1980s to begin their own business. Currently, Adobe has an annual turnover of over $3 billion.


Features of Intrapreneurship: Entrepreneurship involves innovation, the ability to take risk and creativity. An entrepreneur will be able to look at things in novel ways. He will have the capacity to take calculated risk and to accept failure as a learning point. An intrapreneur thinks like an entrepreneur looking out for opportunities, which profit the organization. Intrapreneurship is a novel way of making organizations more profitable where imaginative employees entertain entrepreneurial thoughts. It is in the interest of an organization to encourage intrapreneurs. Intrapreneurship is a significant method for companies to reinvent themselves and improve performance.


In a recent study, researchers compared the elements related to entrepreneurial and intrapreneurial activity. The study found that among the 32,000 subjects who participated in it, five percent were engaged in the initial stages of a business start-up, either on their own or within an organization. The study also found that human capital such as education and experience is connected more with entrepreneurship than with intrapreneurship. Another observation was that intraptreneurial startups were inclined to concentrate more on business-to-business products while entrepreneurial startups were inclined towards consumer sales.


Another important factor that led to the choice between entrepreneurship and intrapreneurship was age. The study found that people who launched their own companies were in their 30s and 40s. People from older and younger age groups were risk averse or felt they have no opportunities, which makes them the ideal candidates if an organization is on the look out for employees with new ideas that can be pursued.


Entrepreneurship appeals to people who possess natural traits that find start ups arousing their interest. Intrapreneurs appear to be those who generally would not like to get entangled in start ups but are tempted to do so for a number of reasons. Managers would do well to take employees who do not appear entrepreneurial but can turn out to be good intrapreneurial choices.


Examples of Intrapreneurs:

A lot of companies are known for their efforts towards nurturing their in-house talents to promote innovation. The prominent among them is “Skunk Works” group at Lockheed Martin. This group formed in 1943 to build P-80 fighter jets. Kelly Johnson was the director of the project, a person who gave “14 rules of intrapreneurship”.


At “3M” employees could spend their 15% time working on the projects they like for the betterment of the company. On the initial success of the project, 3M even funds it for further development.


Genesis Grant is another 3M intrapreneurial program which finances projects that might not end up getting funds through normal channels. Genesis Grant offers $85,000 to these innovators to carry forward their projects.


Robbie Bach, J Allard and team’s XBOX might not have been feasible without the Microsoft’s money and infrastructure. The project required 100s of millions and quality talent to make the product.


by: Al-Mansor Abu Said

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